Herman Miller

“History in the Making”

Campaign for Herman Miller showcasing their much loved task chairs from assembly line to your home.

 
 

Cosm in the making

A look at the revolutionary production process behind Herman Miller’s newest seating icon.

The Herman Miller Test Lab

Rigorous testing is behind every Herman Miller product that rolls off the assembly line. Able to conduct almost 1900 different tests, the Test Lab drags, tugs and swivels every product to test durability is up to their exacting standards.

 
 

Aeron in the making

The iconic lines of Aeron take center stage in this pre-roll :6-second cutdown.

Cosm in the making

The novel silhouette of Cosm dances in this pre-roll :6-second cutdown.

 

SERVICES

Naming / campaign identity
Campaign creative direction
Research and development
Campaign strategy
Scriptwriting
Casting
Filming
Directing
Production
Post-Production
Editing
Finishing

PROCESS

After a thorough research phase, we were delighted to be commissioned by design luminaries Herman Miller to make a series of videos documenting their rigorous manufacturing process. Drawing on their rich 70+ year history, we developed a kinetic visual language to showcase the exacting standards and handmade quality behind each piece of furniture they make. The series spanned fourteen deliverables, driving sales across social, online and in-store.

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