Commercial for Air Jordan’s XX9 sneaker, featuring Russell Westbrook.
SERVICES
Casting Filming Directing Production Post-Production
CREDITS
Directed by Ethan Berger.
PROCESS
Much anticipated sneaker, the Air Jordan XX9 came to life on court originally worn by Russell Westbrook. This commercial recreates the narrative of the sneaker’s innovative design, foregrounding its Italian machine crafting and the inspiration for speed, including the experience of driving a Ferrari.